Eating Right Kids with Looney Tunes

As a mom of a new Kindergartner I am in full swing with the packing of snacks in her book bag daily as I am sure you are too. With school in session most moms are scrambling for healthy lunch and snack ideas. I’m excited to tell you that finding healthy alternatives to the usual routine has just got easier!

Safeway has recently partnered up with Warner Bros. to introduce a brand new line of food featuring Looney Tunes characters. The brand is called “Eating Right Kids” and features quite a few old favorites in healthier forms with kid appealing packaging that makes eating right fun. And isn’t that what all kids want? FUN! These products are an extension of Safeway’s Eating Right line for adults. There are over 60 products available spanning 18 categories from breakfasts to drinks. These products have been formulated from the most recent dietary guidelines. If you ask me that’s awesome of a company to do this. So many cartoon characters are used to try and sell us and our kids junk. With childhood obesity on the rise this is just the ticket!

“The Warner Bros. Consumer Products partnership will allow us to extend the Eating Right brand to a line of products that will appeal to children, and at the same time give parents the comfort that these products are healthier choices,” said Mike Minasi, Safeway President, Marketing. “Integrating such well-recognized characters into our brand architecture will make the line more attractive to our target audience and augment the line’s success.”

We received a super cute package containing apple juice, a granola bar, some fruit in a cup and a ravioli meal. What I loved most about the products that I received was that they actually tasted good! None of these products disappointed us. My very picky son grabbed the snack bar from me right away and consumed it within seconds. It had just enough milk chocolate coated along the bottom of the bar to make it quite appealing. My daughter has been asking daily if I have any more of the “Looney Tunes Juice”. Sadly, I have to tell her no. While I’d be willing to buy these products we lack a Safeway in this area so these samples will be all they are getting. That would be my only disappointment. But if you have a Safeway nearby, lucky you, check them out.

This entry was posted on Thursday, September 17th, 2009 at 11:11 am and is filed under Check It Out!, Mommy Time, Shopaholic / Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.